Thread regarding Whole Foods Market Inc. layoffs

What online vitamin retailer did WFM buy?

In a recent post (in the thread regarding Gro-Body NorCal grocery/whole body mergers) somebody states that WFM (I assume recently) bought an online vitamin retailer. Does anybody have more info on this?

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From their (mynaturalmarket) website...

"My Natural Market is an affiliate of Whole Foods Market, we are required to charge sales tax per state law. Not all states require to charge sales tax."

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Registrant Organisation: Whole Foods Market Services, Inc.

Registrant Street: 550 Bowie St

Registrant City: Austin

Registrant State/Province: TX

Registrant Postal Code: 78703

Registrant Country: US

Registrant Phone: +1.5124774455

Registrant Fax:

Registrant Email:

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One of the TM profiled on this Whole Foods/Whole Planet 2015 Peru trip is listed as being from My Natural Market online...

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Don't be surprised that Whole Foods kept it quiet that it has been planning for years to pull away from selling supplements in store.

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here is a posting on WFMCareers twitter account hiring for Search Engine Marketing Specialist for the MyNaturalMarket...

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The acquisition was announced a year a half ago at a WB TL meeting we had about a year and a had ago. At least that was the first i had heard of it.

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We want more info

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Correct

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WFM did not buy a online vitamin retailer, WFM Online did purchase one. The reason no one knows about it, is because WFM Online is a private entity separate from WFM. The website is mynaturalmarket.com I believe...

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Yeah, that is what I thought, too, when I read it.

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That post was in error. Kroger bought Vitacost two years ago. If WFM were to buy an online vitamin retailer it would have been all over The Wall Street Journal etc.

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